Heroin and cocaine addicts don’t have to worry about seeing their drug of choice on every street corner, in their friends’ houses, in grocery stores, in churches, at gas stations, and advertised all over billboards and TV. Alcoholics, on the other hand, do have to deal with the cultural popularity of alcohol. It’s nearly impossible in America to not see or hear about alcohol without completely isolating oneself from all media. For people who struggle with addiction to alcohol, it can be extremely difficult not to reach for a drink with so many reminders all around them every day. But just because it’s difficult doesn’t mean it’s impossible.